Social Media Plan

Introduction

5 hour seminar

We could define a Social Media Plan as a document that includes all those aspects that must be taken in to account to carry out the launch, start-up and integration of a Social Media account. This is the best way to get systematically organized and directed to have Social Media aligned with the strategy of our company.

Like a sales plan, a development plan or a media management plan, the Social Media Plan must be  carried out by an experienced professional and expert in these matters. Otherwise the effectiveness of it will be more than improbable.  

Free tools will be explained that facilitate the curing of contents or selection of information on the theme of the brand (content curation), to define the expertise of the brand (what are we talking about).

Goals

  1. Increase visibility via social networks

  2. Define the expertise and way of communication to elucidate the strategy of the brand in social networks.

  3. Generate branding, notoriety and influence through the increase of the community in social networks and corporate communication through them.

  4. Listening and interaction with potential customers / users.

  5. Know the tools of effective management and integrate them to the main social networks.

 

Contents

  1. Goals

  2. Target

  3. Benchmarking

  4. Influence

  5. Community Manager style manual

  6. Expertise

  7. Editorial line for a possible blog

  8. Online Reputation Diagnostics

    1. Current digital image of the brand

    2. Monitoring

    3. Contingency plan

  9. Social Networks

    1. Facebook

      1. Diagnosis and current presence

      2. Redesign

      3. Goals

      4. Metrics

      5. Timing and Community manager

    2. Twitter

      1. Diagnosis and current presence

      2. Redesign

      3. Goals

      4. Metrics

      5. Timing and Community manager

    3. LinkedIn

      1. Diagnosis and current presence

      2. Redesign

      3. Goals

      4. Metrics

      5. Timing and Community manager

    4. YouTube

      1. Diagnosis and current presence

      2. Redesign

      3. Goals

      4. Metrics

      5. Timing and Community manager

    5. Google+

      1. Diagnosis and current presence

      2. Redesign

      3. Goals

      4. Metrics

      5. Timing and Community manager

  10. Social Network management tools

    1. Karmacracy.com

    2. Feedly

    3. Conversocial