Description:
Consultor or online marketing since 2000.
Goals:
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Generate notoriety and disability to the brand in whole Spain, under the target audience who are related to marketing, social networks, ecommerce, seo and web design.
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Having a notable presence on Twitter. This social network is conductive to the best development of the brand’s target.
Results:
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Facebook. Corporate presence with creativity according to the brand. We don’t intend to invest much time in this community (mainly Twitter), but we will have an image according to the brand and communicate some projects to our fans
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LinkedIn. Corporate presence with creativity according to the brand. We don’t intend to invest much time in this community, but we will have a presence according to our brand.
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Twitter. In only 7 months we have reached 14.000 followers. With this, we are the leading marketing agency account in Andalucia with the highest follow-up in its social network (in 12 months we exceeded 28.000 followers). Strategy is defined through the hashtag #PinoProdigia, with random creative messages that are automatically sent to users when they follow us. The most successful was: “We are going to make the pine with the creatives to remember the moment you have followed us. We will send you the photo dedicated.” Through his informal language and attitude, the creative soul of the company is communicated, aligning the brand with attributes of fun, friendly and creative personality. This whole strategy is defined in our Social Media Plan, like the communication strategy and its optimal timing. But also the growth strategy of our account , which achieves 100 to 300 followers daily.
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Significant increase in the brand’s notoriety, with an invitation to explain “pinitos on internet” of Prodigia and “#PinoProdigia” where several of our creatives present themselves by doing a handstand. They are explaining this original way to thank the invitation and its impact on Twitter. Social Media recruitment and contacts are generated via Twitter.