"Listen to your DNA to feed you".
It is a startup through which by a nutrigenetic analysis food is created based on your DNA to thus optimise your health and sports development.
Objectives:
- Naming.
- Corporate Identity.
Results:
Naming: GenFood
Descriptive name formed by the two key words that define the project and its work. English terminology has been used as they are two generalised, simple and brief words, as well as providing better sonority.
In the design, the different typographic weights facilitate visual reading. The logo is made up of three simplified chromatic helixes forming a union. Using a bluish-green chromatic palette, it conveys naturalness and confidence.