Simple guidelines to write the Mission, Vision and Values ​​of the companies.

Mission:

It usually has a social nature, mainly in B2C companies. We can earn money in many ways, but apart from the economic there must be something that makes us to create the company. Why does the company exist? What is your reason for being?

If it is well written it is a compass for the strategy, which brings conviction and sets a fixed course. It allows us to clarify if the proposals for action are aligned with the mission or we go beyond the objective of the company. At the same time discard them, or defend them when they are coherent with the mission.

Example of Cabra entrepreneurs association:

"Contribute to the socio-economic development of the associated companies, rest of the Egabrenses companies, and the city, in that order"

Vision:

Realistic and achievable goals. It must have an inspiring and motivating character.

Who do we want to be in the future? What are we trying to achieve? It is similar to the epitaph we would like to see of the company in the event that it was a person.

Example of Cabra entrepreneurs association:

"Business, institutional and social recognition"

Values:

Ethical principles to achieve the mission and vision. They are the personality of the company. They must capture the reality of the leaders, not their wishes. 6-7 maximum to not lose credibility.

• As we are?

• What do we believe?

Example of Cabra entrepreneurs association:

Initiative, entrepreneurship, determination, collaboration, integrity, ideological independence.

You can also see the mission, vision and values ​​of:

• Prodigia: www.prodigia.com/mision-vision-valores. Provide visibility to its customers.

• Dare Solo: www.atrevetesolo.com/mision-vision-valores.php. Contribute to a happier world.

• Leit Motive de Dare Solo: http://www.atrevetesolo.com/letmotiv.php. Friendship.

They are usually completed with the Principles of Action towards the StakeHolders. You can see an example in www.prodigia.com/mision-vision-valores

If you have suggestions or comments, it will be a pleasure to share them.