To optimize the conversion rate, in addition to the user experience and usability, conversion funnels are created, which define the steps that the user makes in the purchase process or in achieving the set objective. These funnels are monitored through KPIs (Key Performance Indicators) and graphically drawn showing at what point the funnel narrows more than is reasonable. In this way, the reason for the user seakage is determined and corrected. Further optimizing the conversion rate, which will lead us to increase the profitability of the traffic and to be able to benefit from the advertising investment with an advantage over the competition.