Description:

Online shop for own brand watches and accessories. Watches with Swiss machinery with factory in Cordoba.

Objectives:

1. To design a distinctive brand in the sector.
2. To communicate elegance, style and confidence.
3. The target audience is young and middle-aged people.
4. Virtual shop with content management system and payment gateway via Visa and Paypal.
5. Dropshipping integration 
6. Visual stock management.
7. Corporate blog.
8. High performance web development: 0.7 seconds homepage loading time.

Results:

A clear and clean web interface, prioritising the usability of the web and a fast navigation, in which the products have the greatest prominence due to its extreme elegance and simplicity. It also has a personalised filter that facilitates the customer's selection and purchase.

The corporate palette refers to its brand. A sand tone together with a dark grey that brings elegance and contrast, explicitly describing its logo, an hourglass.