Description:
Grupo Prodigia's CrowdBuilding project, transmitting the company's 2.0 DNA, through the generation of a marketing plan that aims to collect through the collective intelligence of the global creative community, a building concept composed of the 25 best ideas ( most voted) of the community. Web and Social Media Plan, also made by Prodigia.
Goals:
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Naming
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Generate a fun brand that transmits the social and creative component.
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Create notoriety
Results:
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"Seven-Day Weekend". Namig created from the concept of working enjoying. Creative environment for those privileged who enjoy a weekend of 7 days having fun and performing in their work.
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Manual of corporate identity composing a brand with easy readability, with emotive colors and friendly appearance.