Description:
Importer and distributor of Sexshop articles.
Goals:
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Naming
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Corporate identity.
Results:
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Naming: Name easy to pronounce and remember, with an entity on the internet and available the .com domain, after performing an expired domain claim management. The naming incorporates the highest search keyword of the sextor in domain.
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Corporate Image: Compustar of symbol and logo. The symbol includes both sexes thus orienting the brand to the male and female target. The logo uses a soft typography, easy readability, playing with the nuances of the colors to differentiate both words and nuance in fuchsia "sexshop". It is a very visual, modern brand with easy visual and auditory retentiveness.