Description:

Leading company in Spain in the design and implementation of decorative lighting, for Christmas, fairs, parties, companies (international lighting project for Zara). Web project also designed by Prodigia.

Objectives:

1. Presence in social networks: Facebook, Twitter, LinkedIn.

2. Identify profiles on Twitter potential customers and generate community.

Results:

1. facebook.com/iluminacionesximenez. Creativity according to its identity manual. Christmas campaign with a contest giving Snow-Falls to the winners. In one month, the number of fans exceeds 1,000, creating a community of users that leads the sector in the social network.

2. twitter.com/XimenezGroup: Creative design. By segmenting the market on Twitter, related profiles are identified. In 10 months we exceeded 6,000 followers, leading the sector on Twitter. Creative messages are created and sent automatically and randomly to followers. 

3. LinkedIn: Creation of a company account for Ilmex, s.a. (group company).