Marketing of multilingual websites

We define online internationalization strategies as: from the parameterization of the framework for the website, the research of each foreign market, the segmentation by countries (geolocation) or by languages. All up to the multilingual SEO.

In the illustration project, internationalization was carried out by:

• Creation of a site structure in 17 languages

• Market research in each language

• SEO of 17 languages

• URL friendly

• Optimization of snippets for each language

• Modification of content according to geomarketing